AEO
SEO vs AEO vs GEO: What Is the Difference?
Three disciplines with one goal. What each covers, where they overlap, and how to decide where to start.
The Knowledge Hub
Understand the Future of Search.
Evergreen explainers and timely analysis on how search and AI discovery are changing, written for marketing teams and founders.
10 articles
AI Search Measurement
How to Measure Brand Visibility in AI Search
Screenshots aren’t measurement. Build a defined prompt set, sample repeatedly, and label what’s observed versus estimated.
GEO
What Is Generative Engine Optimization?
A working definition of GEO, what tends to help, and the shortcuts worth avoiding.
AI Overviews
How AI Overviews Are Changing Organic Search
What changes when an answer appears above the results, and which queries to rethink in your reporting.
LLMs & Search
Can ChatGPT Cite Your Website? Understanding AI Search Sources
How AI search tools find and attribute sources, and why the same question can return different citations.
Technical SEO
Technical SEO Foundations for AI Search
Rendering, crawl access and clean HTML matter more, not less, when machines summarise your pages.
Entity SEO
Entity SEO and Brand Authority Explained
How search systems recognise your brand as a distinct entity, and why consistency across the web matters.
Content Strategy
How to Build Topical Authority Without Publishing Hundreds of Articles
Cover a topic completely with fewer, better pages, using information gain as the test.
AI Search Measurement
How to Audit Your Brand’s AI Search Visibility
A step-by-step audit: prompts, platforms, competitors, sources and a prioritised fix list.
SEO
The Relationship Between Traditional SEO and AI Search
Why the foundations of SEO still support visibility in AI-generated answers.
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Claims are sourced, tested or clearly marked as our view.
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Every piece ends with something a marketing team can act on.
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Written for marketers and founders, with technical detail where it helps.
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