Email marketing is a digital marketing strategy that involves sending emails to a highly targeted group of people with the goal of promoting products, services, or nurturing relationships. It is widely considered one of the most cost-effective and efficient ways to boost conversions and engage with potential or existing customers.

The success of any email marketing campaign depends on personalization, contextual relevance, and timing. Emails that feel tailored to the recipient are far more likely to be opened and acted upon. Additionally, following up with well-structured sequences ensures that the message resonates and drives meaningful engagement. When these factors are combined effectively, email marketing becomes a powerful tool for building trust, strengthening customer relationships, and driving sales.